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Keyword research basics Before we dive into the specifics, let’s take a look at the basic terms and notions connected to keyword research for SEO. WHAT is keyword research? Keyword research is an SEO practice of finding, analyzing and using the phrases people use to search for information on the internet. In other words, it is about getting to know the language of your potential visitors and using this knowledge to optimize your content. WHY to do keyword research? Because it is one of the most important SEO tasks and a great way to reach more people with your content. HOW to do keyword research? Well, this is something this guide will help you with. You don’t have to worry, keyword research isn’t rocket science . Once you understand the basics and learn some proven strategies (as well as some useful tips & tricks), you’re good to go! 😉 WHEN to do keyword research? Keyword research is usually the first step of search engine optimization of